Manchester United News

Sunday, July 10, 2011

Manchester United the Global Brand and Club History


Manchester United are from a neutral perspective the cream of English football. Unlike some of their closest rivals they are a worldwide brand. This is something that Chelsea owner Roman Abromovich is trying to achieve. They are based at Old Trafford in Manchester otherwise known as 'The Theatre of Dreams' which is one of the biggest stadiums in the country and also Europe. Manchester United play in red and have acquired the nickname 'Red Devils' as a result. Manchester United are said to have around 300 million supporters worldwide which accounts for roughly 5% of the global population. It is estimated that 95% of Manchester United supporters have never been to Old Trafford. They are rumoured to be the richest club in existence.

Manchester United football club have an absolutely staggering amount of trophies and silverware to their name. They have won no fewer than 5 European trophies which includes one international cup, one European super cup, two European champions cups, and one cup winners cup. Domestically the side has a truly remarkable record too claiming 12 domestic cups and 16 Premier League trophies. Few sides in history can be proud of such a record. The club is managed by Sir Alex Ferguson who is considered to be one of the best managers in today's game. United fans would not want to see anyone else at the helm of their pride and joy.

Manchester United are currently owned by American businessman Malcolm Glazer. Glazer made investments in the club back in 2005 but it took him a further year until he has able to gain ownership. He is estimated to have paid a massive $1.47 billion to get his hands on the squad. Glazer had to win the approval of both the directors of Manchester United and even more difficult the fans. He had a difficult time with the directors as the deal is said to have made Manchester United $850 million poorer but an even tougher job with the fans. Fans do not want to see their team in the hands of a tycoon and were fearful of the future under Malcolm Glazer. Initially many fans protested by not renewing their season tickets and songs about Glazer can still be heard today around the stands.

Today the club seems to be moving forward faster than it has ever done before. In 2006/2007 season Manchester United reclaimed the Premier League title from their arch rivals Chelsea and in 2008/2009 won both the Premiership title and also the UEFA Champions League. The fan base is growing at an alarming rate and thanks partly to the fortunes and developments of Malcolm Glazer the club can bring in some of the best players on the world stage. It is thought that for the foreseeable future Manchester United will remain one of the greatest names in world football.








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